Tufts Marketing Essentials is a two-week immersive program where high school students explore marketing concepts and apply strategies to real-world challenges and future careers. Students will develop versatile skills that cross business domains and enhance professional versatility through hands-on projects and interactive workshops. The program is run in partnership with Tufts Gordon Institute and includes analyzing customer needs, evaluating marketing methods from traditional to digital, and applying tools in practical, creative scenarios. Students collaborate with mentors from Tufts students and alumni. Program includes orientation, interactive workshops led by professors, team project work, and guest speakers from industry. Applications open December 1st, 2025.